After graduating from the Fashion Institute of Technology in New York City with a Bachelor’s degree in Fashion Merchandising Management, Erica knew she wanted to do more than just follow her love for fashion—she wanted to create something meaningful at the intersection of style, beauty, and wellness. Fueled by her passion for makeup and holistic self-care, she went on to earn her esthetician license, blending her affinity for fashion with a deeper commitment to natural beauty and skin health.
In 2009, she turned that vision into purpose by launching Green Beauty Bliss, an organic beauty boutique based in Syracuse, NY. Built on the belief that what we put on our bodies matters just as much as what we put in them. Her brand has become a trusted name in clean beauty—offering effective plant-based beauty services and products that reflect her commitment to health, purity, quality, and authenticity.
A true creative at heart, Erica is also a singer and songwriter, using music as a soulful extension of her voice and vision. Her lyrics blend storytelling with emotion, capturing moments of love, resilience, and hope. When she’s not working or writing songs, you’ll likely find her outside soaking up the sun with a cup of coffee in hand—whether it’s a quiet morning walk or an impromptu backyard jam session.